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How we are providing hospitality outside the walls of our hotels
Christian Lundén, Nordic Choice Hotels
Josiah Mackenzie
February 16, 2023
Our most frequent guests are spending 60 days a year with us on average. That means that we have 300 days that we are not talking to even the most frequent guests. We asked ourselves: how can we be more relevant for more people more often?
The average Scandinavian spends 1.4 nights a year at a hotel, and for Christian Lundén, VP of Strategic Growth at Nordic Choice Hotels, that presented a big opportunity. Listen why:
(Listen on Spotify or Apple Podcasts)
In today’s episode, Christian shares:
What prompted him to start looking for new ways to show hospitality
Capabilities that hotel companies have to provide hospitality in new ways
The opportunity for workplaces
Why the Nordic Choice team has its own office at one of their hotels
The test they ran selling rooms to gamers
The big retail opportunity
The hospitality industry is coming out of a few very difficult years, and the approach Christian describes is an opportunity to expand the way that we think about ourselves as hospitality providers - not only to overnight guests but to our communities - and also unlock new revenue streams.
Christian is hiring for his team, and you can check out the role here if you’re interested.