Dare to Innovate

There’s a lot to be excited about as we begin a new year. As Zach Demuth shared on Monday, technology and investor interest in hotels are combining to open up more opportunities than ever before.

This is the time to be bold, and today’s guest is giving us a blueprint for creating something truly unique and remarkable in hospitality.

We’re learning from Matthias Huettebraeuker, an independent hospitality strategist who was an advisor to citizenM, and previously worked at Design Hotels. Global brands such as BMW and Lufthansa value his perspective so much they’re working with him as well. I connected with Matthias after reading his “ten commandments for hotels going into 2025” post, and spoke with him about this on the podcast today. What follows is a summary of our conversation.