How we developed the vision behind Dorchester’s culture

Today we're learning from Eugenio Pirri, the Chief Operations and Culture Executive at Dorchester Collection, about how he and his teams clarified the vision behind the company’s renowned service culture. 

🎧 Listen to this 3-minute episode on Apple Podcasts or Spotify

The big idea: Understanding why your brand exists is critical for crystalizing the vision behind the culture you create.

Today's challenge: Do you know why people choose your properties and your brand? How well do you understand this? Spend some time thinking about this today - and how it can shape the culture you're building.