Why Marketing Matters Today

Together with

Good morning. Today we’re learning about:

• Why marketing matters today

• Being on stage

• Bridging the tech gap

• Bringing it to a billion

• ….and more

TOGETHER WITH SOJERN

How Hotel Brands Are Using First-Party Data to Drive Revenue & Build Stronger Relationships

Finding and appealing to travelers online means getting to know them, and that's why first-party data - the information you have about your guests - is so important to providing hospitality today. We did a study on how hoteliers are using this data to drive revenue and build stronger guest relationships, and you can see what we found in this report for free (no registration required).

Download the report now

Why Marketing Matters Today

with Fernando Vives, Chief Commercial Officer at NH Hotel Group

Today, we are learning from Fernando Vives, Chief Commercial Officer at NH Hotel Group, about the role of marketing in providing hospitality today. Here are a few highlights from our conversation:

Operations and Marketing Go Hand in Hand

According to Fernando, the core of any successful marketing strategy lies in having a strong operations team. The best marketing, revenue management, and social media efforts can only be effective if they are backed by exceptional operational delivery.

By focusing on providing an incredible guest experience and delivering on your operational promise, you create a strong foundation for marketing success. When guests have a memorable experience at your hotel, they become loyal customers who actively seek out your brand in their future travels.

Marketing Creates and Captures Demand

While operations lay the groundwork, marketing plays a crucial role in creating and capturing demand. It's not just about generating awareness; it's about securing that the demand is being created and then optimizing it through revenue management. By implementing effective marketing strategies, you can expand your brand's reach, attract more guests, and ultimately drive revenue growth.

However, Fernando emphasizes the need to go back to the basics of marketing, focusing on developing a strong value proposition and enhancing the guest experience, rather than solely relying on performance marketing tactics.

Marketing Extends Beyond Guests

Marketing in the hospitality industry goes beyond attracting guests. It also plays a vital role in attracting investors and potential team members. By actively sharing your insights and vision for the future, you enhance the brand perception of your company and create interest among stakeholders beyond guests.

Fernando himself understands the importance of personal branding and regularly shares his thoughts and experiences on platforms like LinkedIn. By doing so, he not only enhances the brand of NH Hotel Group but also contributes to the industry as a whole by sharing his knowledge and inspiring others.

By aligning operations and marketing, creating and capturing demand, and extending marketing efforts beyond guests, you can create a powerful brand presence and drive growth in this competitive landscape. Fernando urges us to remember the basics of marketing, focus on delivering exceptional experiences, and embrace the evolving technology that will shape the future of hospitality.

If you’d like to learn more about this, I highly encourage you to listen to my full conversation with Fernando on this now:

Listen to our full conversation now

From our community

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