How To Drive Direct Bookings Now [Sponsor Masterclass]

with Juanjo Rodriguez, Founder of The Hotels Network

Author

Josiah Mackenzie
October 17, 2024

Today, there’s a huge opportunity to leverage technology—especially AI—to boost your hotel’s performance from the very first interaction with guests.

To explore this, I’m excited to share a sponsored masterclass on driving direct bookings with Juanjo Rodriguez, founder of The Hotels Network. His expertise has helped more hotels succeed in this area than anyone else - more than 20,000 worldwide to date and quickly growing. Let’s get into it…

The big idea: Technology now empowers hotels to compete with OTAs and drive direct bookings like never before.

❝

The future is already here, it’s just not evenly distributed - and that’s especially true with hotels.

Juanjo Rodriguez

Why this matters: Direct bookings drive higher profit margins, give hotels more control over the guest experience, and build stronger guest relationships. Prioritizing direct channels helps reduce OTA commissions, capture valuable data for personalized service, and foster loyalty. In today’s fast-changing market, hotels focusing on direct growth can adapt quickly, boost revenue, and deliver tailored experiences that keep guests coming back.

Put this into action:

  • Analyze your hotel's direct booking performance using benchmarking tools to identify growth opportunities compared to similar properties. (THN resource: BenchDirect)

  • Adapt website content, images, and offers based on factors such as location, search behavior, and booking preferences. (THN resource: Conversion & Personalization)

  • Leverage predictive analytics to anticipate guest needs and tailor offerings, such as room types, packages, or upgrades. (THN resource: Predictive Personalization)

  • Consider incorporating value-added services like travel insurance to differentiate your direct booking experience and increase guests' perceived value while avoiding competing on price.

  • Continuously test and refine your strategies using A/B testing to optimize performance and ensure you deliver the best experience for your guests.

Or, watch Juanjo and I discuss this here on YouTube:

Learn more about The Hotels Network here, and check out their guides and case studies.

-Josiah