Friends, it’s election day here in the US, and I wanted to share two things that I feel are relevant for you today. First, a bit of history and context so you understand why I do what I do here at Hospitality Daily…

If we look back, changes in media have changed elections:

🎙️Radio for Roosevelt

📺 TV for Kennedy

👥 Facebook for Obama

🐦 Twitter for Trump

What’s unique about this election is that both Harris and Trump turned to podcasts over other media to convince people. Data is on their side:

• 134 Million Americans listen to podcasts today (Bloomberg)

• Podcasts attract a diverse audience across various age groups: 59% of individuals aged 12-34, 55% of those aged 35-54, and 27% of those aged 55 and older (Edison Research)

• Podcasts can lift awareness 30 times the lift rates of other media such as digital display ads, print, or TV (Claritas)

• 75% of listeners they trust podcasts (Deloitte)

• 62% take action after hearing a podcast guest or ad (Neilsen)

Conversations are the cornerstone of what we do here at Hospitality Daily because they work. There’s no better way to change hearts and minds in media than hearing someone talk about something in depth, sharing stories and what they’ve learned. And I think this will only increase with time, as I shared on LinkedIn this morning:

All of this is why I’m re-sharing a conversation I had with Craig Poole today - one that changed me perhaps more than any other - about why it’s time for transformational leadership in hospitality. Let’s get into it…

It's Time For Transformational Hospitality Leadership