I bought a Jeep Wagoneer to rally our team

Jeremy Wells, Flyover Developments / The Ozarker Lodge

January 06, 2023

Could buying a vehicle make a statement about the culture you're creating?

Jeremy Wells thinks so. 

He's the Managing Partner at Longitude° and Flyover Developments, a hospitality development and investment group, through which he’s preparing to open his new hotel - The Ozarker Lodge - in Branson, Missouri this summer.

As part of their brand development process, his team went through an exercise of deciding which vehicle best represented the brand they were creating.

As you might guess for the title, they landed on a vintage Jeep Wagoneer:

I ended up purchasing a Wagoneer. Do I need it? Probably not. Should we have it? I think so. It reflected our guiding principle of doing everything really well and never skimping on things that make it feel special. 

Listen to him tell the story:

🎧 Listen to this 3-minute episode on Apple Podcasts or Spotify

What about you? What's something you could buy that sets the tone for the culture you're creating and the hospitality you want to provide?