Know thyself…better than Spotify, Netflix, and Google do

Raul Moronta told me this as we were discussing the future of work and careers in an increasingly technology-powered world. He said it’s the advice he gives his teams.

It made me laugh. And I haven’t stopped thinking about it since.

Listen to Raul explain why he says this:

🎧️ Listen to this episode on Apple Podcasts or Spotify

• “Know what you’re good at. Know what you’re not good at.

• “Understanding human behavior is going to be extremely important because we are automating more and more transactions.

• “Successful people in the future will be leaders who can see beyond that and steer the ship. Where do I find the white space that’s not being addressed?

• “The biggest misconception you have is that AI gives you a competitive advantage. AI does give you a temporary advantage if you're a first mover but eventually, it is a competitive disadvantage for you not to be in it if everybody else is.

• “10 years ago, some companies started using revenue management systems. Now, most hotels have them. It does not give you a competitive advantage anymore.

• “Success comes from asking, ‘how do I outsmart my competitors having the same technology, the same access, and the same tools?’

• “Leadership in the future is going to be far more important than it has been because it's the only thing you have left to differentiate on.

• “If you have automated more and more work, then leadership and your ability to inspire other people becomes a lot more important. That’s the future of our industry.”