Managing diverse boutique hotels at scale

Good morning. Today we’re looking at:

• Strategy: How Four Sisters Inns manages diverse boutique hotels at scale

• Podcast: How Wurzak Hotels’ "culture committee" helps them build and scale the culture they want

• People: What Highgate’s Chief People Officer has learned about recruiting and leading others in hospitality

• Technology: Skift panel on generative AI In travel - understanding opportunities and challenges

• Investment: Why luxury resorts are the place to be in 2023

Let’s jump into it…

STRATEGY

How Four Sisters Inns manages diverse boutique hotels at scale

with Tamara Mims on HotelOperations.com

What’s going on: Tamara Mims owns and oversees Four Sisters Inns, a management company with 17 boutique inns in California, and in this article explains her career path, balancing an eclectic portfolio with consistent service, and earning guest loyalty.

In their words: “We also provide fun amenities that are low cost to our company but provide a high impact to our guests. For example, most of our hotels have complimentary bicycles for guests to borrow. At Newport Beach, we offer guests beach chairs, umbrellas, and coolers because no one wants to travel with those bulky items.”

Read now

ON OUR PODCAST TODAY

Our "culture committee" helps us build and scale the culture we want

with James Ferguson on the Hospitality Daily Podcast

Would you like to build a culture so strong it attracts talented people, keeps them engaged in doing their best work, and provides a way to scale success across your organization?

That's what James Ferguson is doing as the Director of Culture at Wurzak Hotel Group.

In today's episode, you'll learn about James’ unique role, how his career as a general manager informs his work today, how he approaches training and development, his "culture committee" concept, and what it's done for their company.

Listen now

PEOPLE

What Highgate’s Chief People Officer has learned about leading people in hospitality

with Geri Williams-Fitts and Steve Turk on The Hospitality Mentor

What’s going on: Steve Turk spoke with Geri Williams-Fitts, the Chief People Officer at Highgate - a leading hospitality investment and management company - about the transitions between her different roles, pivotal moments throughout her career, and what she recommends for young professionals to thrive in hospitality.

In their words: “Really understanding operations was the key. To be able to say I’ve done a job myself builds trust and respect.” - Geri Williams-Fitts

Listen now

TECHNOLOGY

Skift panel on generative AI In travel: understanding opportunities and challenges

by Rafat Ali, Seth Borko, and Justin Dawes at Skift

What’s going on: Skift’s CEO, Director of Research, and Travel Tech Reporter, sat down to discuss the opportunities and challenges the travel industry faces with the ongoing developments of generative AI. They cover an overview of the technology, use cases, and challenges - and end with big-picture dreaming of what the future could look like.

In their words: "Operational use cases will come first, and data will be the differentiator.” - Seth Borko

Watch now

INVESTMENT

In 2023, luxury resorts are the place to be

by Jason Freed for HospitalityNet

What’s going on: Post-pandemic, luxury resorts have proven to be the crown jewel of the industry, shattering Average Daily Rate records month after month.

In their words: "Skyrocketing rates are prevalent across the entire hotel industry, with the luxury segment leading the charge and resorts sitting at the epicenter.” - Jason Freed

Read now