Many try to be like Ace Hotel, and fail. Here’s why. (Jeremy Wells)

Today we’re joined by Jeremy Wells, who is the Managing Partner at Longitude°, a branding group that has helped companies like 21c Museum Hotels, SALT Hotels, and Real Hospitality Group showcase their unique approach to hospitality.

I asked him why it seems so many hotels try to offer hospitality like the iconic Ace Hotel did (and does) - but so many miss the mark. While they have cool design and furniture, their lobbies sit empty and the vibe is off.

Listen to today’s episode to hear how we can move beyond a cookie-cutter approach and provide hospitality in a fresh way.

👉 How might research like Jeremy described increase the relevance of the way you provide hospitality?