How Remington is building a high-performance culture

Together with

Good morning. One of the best ways to get my attention is to show me photos of offroading Jeeps. 😎 And that's how I connected with the person behind our feature story today. After seeing some amazing photos on LinkedIn of an offroading adventure, we ended up talking about how to create programs and incentives to build and scale a culture of performance.

Today, we’re looking at:

• Feature: Building a High-Performing Culture Through Offsites and Leadership Development Programs

• Marketing: Re-Imagining Hotel Marketing to Unlock New Revenue Streams With Next-Gen Technologies

• Revenue: Hotels Make Tentative Progress Towards Total Revenue Management

FEATURE

Building a High-Performing Culture Through Offsites and Leadership Development Programs

with Loretta Macke on the Hospitality Daily Podcast

Today we’re learning from Loretta Macke, the Senior Vice President of Sales at Remington Hospitality, about the importance of recognition and incentives in building a culture of performance. She also highlighted the importance of mentorship and developing programs to help people grow and advance in their careers.

The power of incentive trips: "Our incentive trip is focused on the celebration, recruiting, and retention of our top performers that consistently drive great results."

Offsite design: "The very first thing that we do is we survey all the sales managers, catering managers, and everyone else who is going to be a part of the program."

Include significant others: “I can't tell you how many people we heard from on how important it was for them to be able to celebrate with their spouse or significant other or friends or children. It was very impactful for them to be able to be recognized with someone special to them.”

Year-round impact: "We turn this event into an opportunity that keeps living throughout the year. We recorded video clips of our winners, asking them what Pinnacle means to them, and can use those videos to continue to celebrate and recognize them throughout the year, reinforce our culture, and help drive great associates to join the company.”

A recruiting tool: "When we talk to potential candidates that want to join the organization, they're impressed with what they're seeing.”

Scaling mentorship: "We have a program called RemThrive, and it is designed to identify those top performers that are looking to move up in the organization and looking to develop more skills."

Career advice: "Follow your passion and find someone that aligns with your goals and inspires you to work every day."

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TOGETHER WITH MDO

The Hotel Profit Playbook: Data-driven Strategies to Move Beyond Rooms Revenue

Hotel owners and operators have shifted from top-line data collection and analysis to making more decisions around driving bottom-line margins. Understanding labor and amenity costs, analyzing non-room revenue trends, and centralizing data from all revenue sources is arming hospitality leadership with the right data to make more profitable decisions.

In MDO’s latest report, hoteliers will learn:

• How to look beyond rooms and implement a more holistic revenue analysis

• How to apply revenue management principles to ancillary outlets like F&B and spa

• How to better understand and measure profit margins at each outlet across your property

• How to centralize the data that empowers hoteliers to make more profitable decisions.

Read now

MARKETING

Re-Imagining Hotel Marketing to Unlock New Revenue Streams With Next-Gen Technologies

by Dr. Anil Bilgihan for Hospitality Net

As the hospitality industry becomes more competitive, the role of the sales and marketing department has never been more crucial. Add in the ever-improving sophistication of revenue optimization and you truly have a fast-moving evolution of the overall sales, marketing, and revenue process. One of the key drivers of this change is the integration of sophisticated digital technology into hotel marketing strategies. In this article, we examine how virtual reality, voice search, chatbots, and the emerging Metaverse are shaping the future of hotel sales and marketing.

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REVENUE

Hotels Make Tentative Progress Towards Total Revenue Management

by Ben Walker for Hospitality Investor

Owners and operators have several metrics (profit per square meter, profit per employee, etc.) for maximizing revenue and profit within individual departments such as rooms, F&B, and spas. Things get trickier when designing an overarching strategy that fully understands how these departments relate to one another. Are hotel guests or external customers, for instance, the biggest spenders in the restaurant?

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