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The Only Two Questions That Matter When It Comes to Hotel Tech
with Ed Skapinok, Chief Commercial Officer at Appellation
Josiah Mackenzie
June 25, 2024
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This week, HSMAI's Commercial Strategy Conference is taking place, and whether or not you’re attending that (or HITEC), I think you’ll be interested in a conversation I had with one of HSMAI’s board members, Ed Skapinok, about his experience that many of us could only dream of: the opportunity to start with a blank slate and build a brand new technology infrastructure for a hot new brand from scratch.
Today, Ed, who is the Chief Commercial Officer at Appellation, shares the two questions you should start every technology project with - and a number of counterintuitive perspectives I think will fascinate you as it did me, including why he wants actually to use less technology than others are.